Sport and Event
TEAM Marketing AG
In the Sports- and Event-Marketing segment, Highlight Communications AG wholly owns Team Holding AG (TEAM). Based in Lucerne, the TEAM Group specializes in global marketing of major international sports events. As one of the world’s leading agencies in this area, it exclusively markets the UEFA Champions League, the UEFA Europa League, the UEFA Europa Conference League and the UEFA Super Cup on behalf of the Union of European Football Associations (UEFA).
From concept development and sales through to account management and delivery, TEAM has the experience and expertise to produce outstanding results for UEFA.
Highlight Event AG
Highlight Event and Entertainment AG specializes with its subsidiary Highlight Event AG in Lucerne (Switzerland) in the marketing of international music, culture and entertainment projects.
The company was founded in 2012 and originated from the music department of TEAM Marketing AG, which was founded in 2003.
Highlight Event AG is responsible for the worldwide exploitation and service provision of the marketing rights for the European Broadcasting Union (Eurovision Song Contest) and the Vienna Philharmonic.
For the Vienna Philharmonic, the activities focus on the annual TV highlights - the New Year's Concert and the Summer Night Concert.
Sport1 Medien AG
Sport1 Medien AG is an international media company based in Ismaning near Munich. The business area comprises the Sports Segment with the companies Sport1 GmbH, Magic Sports Media GmbH, Match IQ GmbH and PLAZAMEDIA GmbH.
With its subsidiaries in the Sports Segment, the SPORT1 MEDIEN Group covers the entire value chain in the sports sector and offers unique opportunities thanks to this market positioning in the German-speaking area.