In the Sports- and Event-Marketing segment, the Highlight Group has an equity interest of 80% in Team Holding AG (the remaining 20% is held by UEFA). The TEAM group is specialized in the global marketing of international events. The company employs around 140 staff in Lucerne, Switzerland, and has built up successful partnerships with UEFA (the Union of European Football Associations), the EBU (European Broadcasting Union) and the Vienna Philharmonic Orchestra over the years.

As one of the leading sports and event marketing agencies worldwide, the TEAM group markets the UEFA Champions League (since 1991), the UEFA Europa League and the UEFA Super Cup.

The TEAM group has also marketed the Eurovision Song Contest on behalf of the EBU since 2004. As part of this cooperation, this international music competition received a new format and the event was successfully extended to three days.

T.E.A.M. Marketing AG’s newest project is a marketing partnership with the Vienna Philharmonic Orchestra which has been in place since 2009 and which is focused on the global marketing of the New Year's Day Concert and the open-air Schönbrunn Concert traditionally held in summer.