The Segment Other Business Activities comprises the activities of Highlight Event & Entertainment AG (operating under the name Escor Casinos & Entertainment SA until May 11, 2012), based in Düdingen/Switzerland and listed on the Swiss stock exchange (SIX Swiss Exchange).
On April 1, 2012, the former Escor acquired all shares of Highlight Event AG from Team Holding AG. Based on the existing exclusive rights on the Eurovision Song Contest and the Vienna Philharmonic, the acquisition of Highlight Event AG allows today’s Highlight Event & Entertainment AG the entry to the Event-Marketing area. Overall, the increasingly integrated collaboration between Highlight Event & Entertainment AG and Highlight Communications AG is intended to sustainably strengthen the market position of both companies and should lead to operations in new markets, as well.
Since May 2011, the Segment Other Business Activities further comprises the activities of the full-service agency Pokermania GmbH, a subsidiary of Rainbow Home Entertainment AG, located in Cologne. The company has been developing and operating forward-looking business models in the online gaming area.